Theatre 9: Sponsored By Wifinity
Wednesday 7th November
Thursday 8th November
11.00 - 11.30
Wolfgang Gold - Gold Hotel Solutions
Boutique Hotels: Just a phase or here to stay
A look at the wide variety of Boutique Hotels and if they are just a trend or here to stay for longer: I am taking a look at the emergence of “Boutique Hotels” and what they have done to the Hotel Industry and if this type of Hotel will stay. Also, I will be looking at what a Boutique Hotel is – a view from the public and the industry. Are there “boutique” hotel brands and if so which are successful?
11.45 - 12.15
Daphne Metland - Good Spa Guide
‘What todays spa-goer is looking for’
Each year the Spa Spies™ review more than 100 spas across the UK . Through these evaluations they identify exactly what the modern spa-goer is looking for. Daphne, our Chief Spa Spy, will outline effective ways to satisfy this growing market.
12.30 - 13.00
Caroline Dunlea & David Brett - Core Optimisation – Digital Marketing Agency
What you need to know to push your Digital Agency to deliver better results for your Destination Hotel!
Developing a clear and specific digital strategy for all your business segments including rooms, weddings, spa and Golf requires effective collaboration between Hotel and Agency. Understand today’s challenges with destination hotels and how marketing the right message about the right product to the right audience can increase your Revenue and your ROI. It is not all about traffic, a greater understanding of who your customers are and how they interact with you through your website are as important. This seminar will give you clear actions that you can takeaway and work with your agency on to ensure they are delivering the greatest opportunity of conversion across your key business areas and insight into the questions you as a business owner need to ask your agency.
13.15 - 13.45
Ciara Crossan - WeddingDates
The art of the upsell – increasing revenue through higher spend weddings
How to not only attract and book more weddings, but more high value business. With 10 years expertise in the wedding industry, Ciara Crossan will share current trends & techniques to engage the modern bride or groom to increase your wedding revenue.
14.00 - 14.30
Mr Peregrine Mears - Peregrine Mears Architects Ltd
Development Opportunities for Destination Hotels
Destination Hotels and Holiday Resorts often face a problem of making most effective use of the land and buildings under their control. How to add new facilities that will increase their appeal and drive up revenues? How to provide more accommodation? How to get planning permission? This seminar will provide a brief overview of these aspects with examples of current and completed projects.
14.45 - 15.15
Alexander Novicov - IQD Agency
Become the Hotel Everybody Wants to Visit
How hotels can stand out with authentic and emotional stories. When we create stories that are true to ourselves we don’t have to compete because we know we are building a story-driven hotel. Stories can help us increase direct bookings and increase loyalty.