Wednesday 7th November
Thursday 8th November
11.00 - 11.30
Mr Chris Hayes - BISHTA Ltd / SPATEX Ltd
Why you should invest in hot tubs
As hot tubs are fast becoming a ‘must have’ requirement for your guests, it is important to not only know about the health benefits, but also know the guidelines that are out there to ensure that you can maximise your profits without worrying about potential claims from your guests that they have contracted an infectious disease from using your facilities. In this session, BISHTA will give you an overview of the guidance available and how as the Trade Association, it can help keep you up to date on ‘all things hot tub’, able to deal with the myths and leaving you more time for increased bookings.
11.45 - 12.15
Andrew Hampton - PITCHED
A join-up marketing strategy will help convert clicks to cash
Taking a joined-up approach to your marketing is crucial to its success. A well-structured campaign will help you stand out from the competition and secure a solid return on your investment. From printed holiday brochures and social media to email marketing and the core design and functionality of your website - all these key elements (and more) can make or break your marketing campaigns. In this presentation we will look at how to drive more traffic to your website and how to convert these clicks into cash: Search -> Browse -> Book. We will also look at how to analyse and measure a campaign’s success, how to identify your customers and how to market to customers in today’s GDPR world.
12.30 - 13.00
Michelle Andrews - Hooked-Up magazine
Making the most of the media; perfecting your press release
In an increasingly competitive market, it’s vital to ensure your business gets as much exposure as possible. Editors receive hundreds of press releases every month. How can you make yours stand out and optimise your chances of positive coverage? Michelle considers some of the simple steps you can take to make your story stand out, from finding the story in the first place, right through to where to send it.
13.15 - 13.45
Andy Sutton - Hospitality Consultants UK
Maximising food and beverage in the holiday park industry
One of the areas within the holiday park sector that has always been a struggle to maintain, is the food and beverage operation. The issue has been how to manage and carefully balance the gap between seasonal business, your offerings, and if you allow external business on park to contribute towards the success of your F&B. During my talk, I will discuss how you can look at simple options within your business, how to maintain out of season trade, and how to keep control whilst making a healthy profit.
14.00 - 14.30
Fred Warner - Ramtech Electronics
Energy meter readings, Information & Data
Energy to consumers covering Technologies & solutions, ensuring legislative requirements and data that can be used to form long term trends, e.g compare sales to activities or weather changes. Supporting your business through day to day operations with technology that helps to manage how long it takes to clean a holiday let, where your staff are and how busy is your park
14.45 - 15.15
Nic Allen - Avon Estates Ltd
Expansion – The Tight-Fisted Way
A brief history and recollection of our own business of where we started to where we are today. Looking at the expansion of the business from its humble start 35 years ago to where we are today. The focus of the seminar will be a light-hearted look into our expansion into the holiday park market with some of the innovations that we have taken on board including the good, the bad and the ugly.