John F Kennedy
About John F Kennedy
John is a Fellow of the Institute of Direct and Digital Marketing (FIDM) and has particular expertise and experience in Brand Protection, Brand Strategy and Brand Management strategies and how they impact growth, profitability and business value. He is particularly interested in business culture change and how brand integrates and drives value within organisations.
John is a regular speaker on Brand Protection and Intellectual Property Strategy. He is a frequent speaker and presenter at the Chartered Institute of Trade Mark Attorneys (CITMA) and to the Chartered Institute of Patent Attorneys (CIPA) He also speaks regularly about branding, client services and marketing – focusing on the practical, cultural and psychological elements of the marketing and client service process.
Your greatest business asset is your brand. Brand Protection starts with Trade Mark registrations as the legal foundation then evolves and integrates into every part of your business and every interaction with those involved. This interactive seminar will provide case studies and insights into how best to manage the challenges as your brand evolves.