Dr Stefan Sambol: Speaking at Holiday Park Innovation

Dr Stefan Sambol

OMMAX – Digital Solutions

Digital Rockstars in the travel industry –the strongest players and why?

About Dr Stefan Sambol

Dr Sambol is a Managing Partner at OMMAX. At OMMAX he advises multiple clients from different industries, successfully managing their digital strategy and marketing processes.

Dr Sambol gained experience in the digital field by developing new digital ventures for Rocket Internet AG where he was part of the Global Venture Development Team. Prior to Rocket Internet AG, Dr Sambol spent 6 years in Management Consulting at the renowned Homburg & Partner for Marketing, Sales and Pricing advising multiple clients in B2B and B2C. Dr Sambol holds a Masters in Economics at the University of Munich and a Ph.D. from the University of Bayreuth in Economics.

With his expert team, Dr Stefan Sambol continuously advises many corporations, medium-sized enterprises and financial investors on projects in digital marketing strategy both operationally and strategically
Amongst others, he advises the following clients (selected digital marketing strategy projects in 2016/2017 | alphabetically sorted): Deutsche Lufthansa AG, L’TUR Tourismus, HLX, B&B Hotels.

Digital visibility is a necessity for success in the travel and tourism industry. A look at the industry’s high-flyers shows that the strategic interaction of digital strategy and digital marketing (SEO, paid search, content, social media and business intelligence) can give rise to a top player in the online market in just a few years. How can a digital strategy be successfully planned and ongoing digital marketing activities successfully executed? The presentation will reveal valuable insights, best practice and real case examples within the most important digital channels from industry’s leading companies.

With OMMAX''s digital expert analysis, we have selected digital rockstars in the tourism and travel industry within the various digital channels. With our digital expertise and in-house built business intelligence environment we are advising large clients in the travel and tourism industry such as Lufthansa, KUONI, L’TUR, HLX, B&B Hotels, airberlin holidays, LSG Group and DER Touristik.

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