CampManager announces 225% increase in online bookings

Holiday Park Innovation Show blog post 1

CampManager have recorded a year on year steep incline in the number of bookings being made online; posting a 225% increase in online bookings taken in 2016 compared to 2014.

Reasons behind the trend

Niall Norris, CampManager, comments, “The camping industry has seen a shift in consumer booking habits, moving from telephone bookings to online bookings.  Park owners have to be aware of the risk of missed bookings by not having an online booking system or having a booking system which doesn’t provide their online customers with the functionality they require.  

Campers increasingly seek greater convenience; they want all the information and options to hand so they can make their own booking decisions, receiving instant booking confirmation. Park owners need to ensure they have an online booking solution which is simple, quick and easy to use. The system needs to display availability, alternative dates and the range of accommodation available, providing users with the ability to add extras to their bookings and allowing them to book at a time that suits them.” 

Booking Systems that do the work so you don’t have to

CampManager is an online booking and park management solution that saves you valuable time and money. The system not only provides the ability to accept bookings online but it also helps to manage your bookings more efficiently; online bookings are entered automatically into your management system avoiding mistakes and over bookings. Staff can enter telephone bookings into CampManager and can view arrivals and departures. Payments are processed online and confirmation emails are automatically sent out when a booking is made. Having a cloud based solution also provides convenience as the system can be accessed from any location on any device with an internet connection. 

For the customer, CampManager puts the power of online booking into their hands, improving customer satisfaction and ultimately increasing online bookings. 56% of people who book online do so using a tablet or mobile device. CampManager  designs booking pages to be mobile responsive, making it easier and more user friendly for the customer. The booking pages are designed in the same style as the website, strengthening brand consistency and building customer confidence. Some CampManager clients are seeing up to 90% of their bookings being made online saving them valuable time and money.

The rise of Channel Management 

Consumer demand for convenience and choice has lead to a growth in comparison booking websites. Advertising on these distribution channels has risen in popularity as an effective way for parks to increase their online bookings by connecting to a wider audience. CampManager can help park owners generate indirect bookings by integrating with 3rd party websites such as Booking.com, AirBnB, CampStead.com and Pitchup. With CampManager, bookings can go straight into your booking system, giving you peace of mind that there will be no booking mistakes or duplications. As popularity for Channel Management increases, it is safe to forecast that the rise in online bookings will continue.

For more information on CampManager call 02081 331 005 or email hello@campmanager.com

Visit CampManager at Holiday Park & Resort Innovation 2017 on stand 2730.