Northern Powerhouse Developments has partnered with self-catering holiday specialist Landal GreenParks to propose a £130 million UK first. Due to open in 2021, deep in the heart of South Wales, Afan Valley Adventure Resort aims to attract 260,000 visitors in its first year. Set over 450 acres of pristine forest park and wide open countryside, the destination will be split into four separate activity zones:Alpine Snow Sports, Off Road Trails, Forest Thrills and Xtreme Adventures.
Accomodation at the park will be provided by 600 luxury lodges, alongside a 100-bed full service hotel. A rejuvenation centre, designed by one of the great names in Spa and Wellness – Austrian, Heinz Schletterer –will offer massages and spa treatment. Onsite outdoor activities will include the world’s largest downhill ski slope, go-karting, off-road adventures, canoeing, climbing, mountain biking, paintballing, zip wires, tree-top courses and an extreme sport centre.
Indoor attractions will include an aqua park with surfing and wave machines, simulated skydiving, roller skating, trampoling and ‘ninja warrior’ training. A central plaza will host a selection of restaurants, bars and shops.
Plans also reveal that the resort is set to house the headquarters of the Bear Grylls Survival Academy, the adventure man’s own bush craft school.
Petter Moore, the man who bought Center Parcs to the UK, has teamed up with the chairman of Northern Powerhouse Developments (NPD), gavin Woodhouse, to bring the resort to Afan Valley.
“There will be in the region of 1000, all year round, permanent, direct jobs, plus significant indirect employment, the majority of which will be relatively local.
Another major benefit is the raising of awareness of this part of Wales as this is, without doubt, a major tourism creation, for Wales and the UK.
It is a big project, so we need to get it right. We need to get out there and communicate with people in the surrounding villages.
It is a long and arduous journey, but it has to be. There are no short cuts and it is costly for us. But I am convinced it is a great site for us.”
There are all sorts of independent adventure activities in the UK, but the idea with this is to bring all those experiences to one destination.
And like on ski resorts, there would be places to relax and unwind. Instead of apres-ski, it would be apres-activity."